"Sustainable rubber is the future and Myanmar has the chance to be a leading player - a win-win-win for the environment, communities and the economy.” Myanmar is one of the most biodiverse countries in Southeast Asia. Its pristine forests, free flowing rivers, beautiful lakes and other natural assets support the livelihoods of millions of people. However, these natural assets are in grave danger. Threats including infrastructure development, illegal logging and rapid rubber expansion are destroying forest habitat that is essential for wildlife, communities and the Myanmar economy. It need not be this way. The global rubber market is shifting towards sustainability with the two biggest mobility companies, Michelin and General Motors, already committed to sourcing and using sustainable rubber. Others will follow. Myanmar has a great opportunity to transform its rubber sector by producing sustainable rubber following a zero deforestation approach. This will protect forests, improve the livelihoods of communities, and contribute to the targets of the National Export Strategy for rubber. This comprehensive analysis will help stakeholders understand the existing dynamics of rubber production and trade and why it is critically important to transform the industry to benefit both communities and environment. The tremendous effort by CIRAD and Yezin University in undertaking this study is truly commendable. The insights and data provided by the Ministry of Agriculture, Livestock and Irrigation (MoALI), and the Myanmar Rubber Planters and Producers Association (MRPPA) have been invaluable in driving important conclusions. This is the moment for Myanmar to become a leader in sustainable rubber production, a decision that will be applauded by generations to come..."